A dear friend shared with me the following advice which I believe will help differentiate you from other applicants applying for the same position. Instead of merely introducing yourself within your cover letter to a potential employer, use your cover letter to align your skills against the key requirements within the job posting you are interested in. I have attempted to do this by listing the primary requirements within one column and in the adjacent column describe how my past experience aligns with what a potential employer is looking for.
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